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ISMPP 2021 Poster on Omnichannel Planning for Publications

Nucleus Global Channel

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This page provides information on a survey of industry professionals to determine the channels and tactics leveraged to maximize impact of publication content given the increasingly digital world.

"Trends in the Use of Omnichannel Approaches to Transform Publication Planning—Results of a Cross-sectional Survey of Medical Publications Professionals"
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These survey findings were presented at the US ISMPP conference on April 12-24, 2021. It is our hope that this information contributes to our industry’s understanding of how approaches to scientific communications need to evolve. In addition to the poster, this page provides the following resources:

Additional Survey Findings

such as additional background data and examples

ISMPP 2020 Poster

highlighting results from a survey of HCP behaviors and preferences for consumption of publication content

Omnichannel Planning Template

to assist you with omnichannel planning