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This page provides information on a survey of industry professionals to determine the channels and tactics leveraged to maximize impact of publication content given the increasingly digital world.
"Trends in the Use of Omnichannel Approaches to Transform Publication Planning—Results of a Cross-sectional Survey of Medical Publications Professionals"Open poster pdf View poster video
These survey findings were presented at the US ISMPP conference on April 12-24, 2021. It is our hope that this information contributes to our industry’s understanding of how approaches to scientific communications need to evolve. In addition to the poster, this page provides the following resources: